Intellectual Property Advice and Protection

There is one thing stronger than all the armies in the world, and that is an idea whose time has come

Victor Hugo

OUR SERVICES

ZONE IP provides personal and cost effective intellectual property (IP) advice for businesses of all sizes who want to grow and succeed in their sector. We provide businesses with clear steps in achieving effective IP protection in today's global market. We focus on affordable and effective results and take a realistic commercial approach to protecting IP assets.

ZONE IP provides specialised one-on-one customised solutions to ensure comprehensive protection for IP assets and manage our client's IP Portfolio's by finding the right solutions and people for individual needs.

IP AUDITS

We can identify your intellectual property rights by conducting IP audits to identify which assets need to be protected. We can also review existing portfolios to identify which assets can be further developed and protected to give the business a competitive edge.

IP MANAGEMENT

The need for companies to properly manage and maintain their intellectual property rights is becoming increasingly important. Many of our clients outsource the management of their IP Portfolio to us while they focus their time and effort on their core business.

SEARCHES AND APPLICATIONS

We conduct trade mark searches and advise clients on the availability of trade marks in New Zealand and internationally. We handle the prosecution of trade mark applications both nationally and internationally and keep our clients regularly updated with their trade mark status. A trade mark strategy is developed with clients to best manage their portfolio of trade marks and to provide maximum protection from competitors.

WATCHING SERVICE

Once your trade marks have been protected, it is important to be updated on the publication of identical and similar trade mark applications filed by competitors. Our surveillance can guard against a competitor securing a trade mark that threatens the value of your IP rights. Regular reports on similar trade marks keep you abreast of your competitors activities and provide your business with the earliest warning of potential legal issues.

ABOUT US

People invest time, effort and money into their business and yet many overlook the importance of legally protecting their intellectual property and utilising their intellectual property rights to their ultimate potential. The value of the intellectual property of a business is often greater than the value of its capital assets. Unlike traditional capital assets, intellectual assets tend to appreciate in value.

In today’s competitive and global market it is essential to protect these intellectual assets. While the increasingly globalised world allows information on products or services to be more freely available to the public, it is also more freely available to competitors. As a consequence it is now much easier for a competitor to take advantage of the hard earned reputation of a business.

Traditionally, the approach of many businesses has been to look solely at the legal framework of intellectual property ignoring the commercial reality of the marketplace. The idea of co-operation between businesses can be overlooked in an overly legalistic framework. A legal challenge should be the final step only when other avenues have been exhausted. There is an increasing need for businesses to look beyond these traditional approaches and look at a co-operative and commercial approach to IP protection to meet the new demands of this globalised market.

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WHO WE ARE

ZONE IP's innovative approach includes the creation of TRADE MARK ZONE, New Zealand's first and leading, online assisted trade mark filing service and RENEWAL ZONE, New Zealand's first and leading online assisted trade mark renewal service. These services offer expert trade mark assistance from the convenience of the home or office.