
There is one thing stronger than all the armies in the world, and that is an idea whose time has come
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ZONE IP provides specialised one-on-one customised solutions to ensure comprehensive protection for IP assets and manage our client's IP Portfolio's by finding the right solutions and people for individual needs.
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In today’s competitive and global market it is essential to protect these intellectual assets. While the increasingly globalised world allows information on products or services to be more freely available to the public, it is also more freely available to competitors. As a consequence it is now much easier for a competitor to take advantage of the hard earned reputation of a business.
Traditionally, the approach of many businesses has been to look solely at the legal framework of intellectual property ignoring the commercial reality of the marketplace. The idea of co-operation between businesses can be overlooked in an overly legalistic framework. A legal challenge should be the final step only when other avenues have been exhausted. There is an increasing need for businesses to look beyond these traditional approaches and look at a co-operative and commercial approach to IP protection to meet the new demands of this globalised market.
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Theodore Doucas
Principal Consultant
Christopher Sheehan
Consultant
Karen Doucas
Marketing and Operations Director
Libby Forbes
Office Administrator
Lynne Wood
ParalegalLATEST NEWS
Newsletter – December 2022
Zone December Newsletter 2022 New Zealand Law Awards INTA Leadership Meeting Miami 2022 Trusts Christmas Closures New Zealand Law Awards The Zone team travelled to Auckland on 10th November to attend...
Newsletter – October 2022
October 2022 update: Impacts of NZ – EU Trade Agreement on Intellectual Property Tips on Due Diligence Regarding your Patent a Application 2022 35th IPSANZ Annual Conference Public Holiday (NZ) Impa...
Newsletter – June 2022
June 2022 update: International Trade Mark Association conference Trade Marks and The Global Market New Staff Matariki INTA, Washington 2022 The Zone team were delighted to attend the International Tr...
Newsletter – March 2022
March 2022 Updates Zone Team Article in NZ Lawyer INTA Conference Changes to Invoicing April Public Holidays Zone Team Article in NZ Lawyer Theodore Doucas and Julie Ballance are both featured in NZ L...
Newsletter – December 2021
December 2021 Updates New Intellectual Property Legislation in Fiji Changes to the Australian Designs Act 2003 December and January Holiday Hours New intellectual property legislation in Fiji Fiji is...
Newsletter – September 2021
September 2021 Updates New Zealand Law Awards 2021 Ethics; Navigating Potential Issues in Practice Expanding Your Offering? Expand your Protection September and October Holiday Hours New Zealand Law A...