
There is one thing stronger than all the armies in the world, and that is an idea whose time has come
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ZONE IP provides specialised one-on-one customised solutions to ensure comprehensive protection for IP assets and manage our client's IP Portfolio's by finding the right solutions and people for individual needs.
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In today’s competitive and global market it is essential to protect these intellectual assets. While the increasingly globalised world allows information on products or services to be more freely available to the public, it is also more freely available to competitors. As a consequence it is now much easier for a competitor to take advantage of the hard earned reputation of a business.
Traditionally, the approach of many businesses has been to look solely at the legal framework of intellectual property ignoring the commercial reality of the marketplace. The idea of co-operation between businesses can be overlooked in an overly legalistic framework. A legal challenge should be the final step only when other avenues have been exhausted. There is an increasing need for businesses to look beyond these traditional approaches and look at a co-operative and commercial approach to IP protection to meet the new demands of this globalised market.
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Theodore Doucas
Principal Consultant
Christopher Sheehan
Consultant
Karen Doucas
Marketing and Operations Director
Celine Fook
Trade Mark Assistant
Alice Herdman
Administrative AssistantLATEST NEWS
Newsletter – February 2018
In this February Newsletter issue: Looking Ahead and Looking Behind Zone Bay of Plenty / Waikato Expo Trade Marks – Innocent Foods and Coca-Cola® ZIP Top Tip – Searching the Market Looking Ahead...
Newsletter – October 2017
In this October Newsletter issue: Zone attends Business Expo 2017 Keep an Eye on Your Trade Mark Registrations Zone Welcomes New Staff Watch This Space… Business Expo 2017 Trademark Zone was pleased...
Newsletter – August 2017
In this newsletter Wines and Spirits Geographical Indications now registrable in New Zealand New Zealand Copyright Act Review Underway The Contract and Commercial Law Act 2017 Know your Rights Zone We...
Scam Letter Warning
There has been a recent surge in telephone calls and emails from clients and members of the public who have received fake letters regarding their trade marks. It seems a number of letters have been se...
Newsletter – April 2017
In this newsletter Easter Weekend and Anzac Day INTA 2017 Jumbo Tennis Easter Weekend and Anzac Day Friday 14 April – Monday 17 April and Tuesday 25 April Zone IP and Zone Law will be closed for bus...
Newsletter – November 2016
In this Newsletter Issue: IPONZ closed due to Earthquake What’s in a Name New Zealand Trade Mark Scam – Payments Made to New Zealand Trade Mark Owners Trade Marks and Social Media IPONZ closed...